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Poster of how the UCLA Bruins' mascot has evolved over the years. It shows a version of the Bruin bear from 1919, 1920s, 1930s, 1940s, 1950s, 1960s, 1970s, 1980s and today.

A New Name and a New Mascot

In 1924, students adopt the term 'Grizzlies' as the university monicker. Two years later, a new mascot is adopted to avoid a conflict with the NCAA and the University of Montana Grizzlies. The Regents rename the Southern Branch to University of California at Los Angeles.

In the spirit of solidarity with students at the Southern Branch, students at Berkeley drop the term Bruins. The new mascot took immediate effect when the student newspaper renamed itself the Daily Bruin on October 22, 1926.

"We did it on a Friday preceeding a football game with Pomona. I went up to the print shop, and a copy came up, wherever there was the word Grizzly, I just made it Bruin," said Daily Bruin Edtior William E. Forbes.

A year after, in acknowledgement of the efforts of the public to keep the Southern Branch in Los Angeles and to acknowledge the growing dissatisfaction with the name Southern Branch, the Regents rename the Southern Branch of the University of California to the University of California at Los Angeles (The "at" is dropped in 1958 for a comma).